3 of Today's Biggest Tech Trends in Real Estate
Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:
Artificial Intelligence
Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.
Virtualization
Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.
Augmented Reality
While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.
About the Author
Cheryl Pendenza - Realtor®/Broker Associate
Bringing more than 30 years of experience to the table, Cheryl has a paralegal degree, banking background, and is a member of many professional, civic, and community organizations.
Qualified • Experienced • Skilled
"As a full-time REALTOR®, I am dedicated to providing my clients with a high level of service by building relationships, marketing, and negotiating on their behalf. As a homeowner, I realize how important homeownership is.
Cheryl brings warmth and compassion to her client relationships and referrals have become the backbone of her business. "I’m grateful for every referral and welcome the opportunity to help clients achieve their real estate goals.”
Cheryl Pendenza, Broker Associate affiliated with RE/MAX Andrew Realty Services since 1999 is a local businesswoman and formidable negotiator who can help you achieve your real estate goals. Supporting family, community and local business is important to Cheryl and she can often be found at one of the local restaurants, shops, or galleries.
