Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge.
Meet Your Buyer Through Your Home Description
Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked?
Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description:
- Does a south-facing window stream glorious sunshine into your home every day?
- Does your garden attract butterflies and bees from season to season?
You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me."
What Not to Say When Describing Your Home for Sale
Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!
Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.
Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status.
Finally, check your description for errors or overused words. Thoughtfulness is the key.
Ready to List, With a Description That Intrigues
Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?
As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer.
What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!
About the Author
Cheryl Pendenza - Realtor®/Broker Associate
Bringing more than 30 years of experience to the table, Cheryl has a paralegal degree, banking background, and is a member of many professional, civic, and community organizations.
Qualified • Experienced • Skilled
"As a full-time REALTOR®, I am dedicated to providing my clients with a high level of service by building relationships, marketing, and negotiating on their behalf. As a homeowner, I realize how important homeownership is.
Cheryl brings warmth and compassion to her client relationships and referrals have become the backbone of her business. "I’m grateful for every referral and welcome the opportunity to help clients achieve their real estate goals.”
Cheryl Pendenza, Broker Associate affiliated with RE/MAX Andrew Realty Services since 1999 is a local businesswoman and formidable negotiator who can help you achieve your real estate goals. Supporting family, community and local business is important to Cheryl and she can often be found at one of the local restaurants, shops, or galleries.
